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About

Hi! I’m Katherine Woollard and I’m passionate about supporting charity leaders to do even more good for the world, and that’s why I started Life in the Third Lane.

About Katherine

Picture of Katherine Woollard - founder of Life in the Third Lane smiling.

I’ve been a leader at non-profit and charity organisations since the early 2000s (large and small, paid and voluntary). I believe civil society has a powerful role to play in the future of our society and our planet. Not only is this work good for those in need, but it provides purposeful work for those who get involved in whatever capacity. However, I have also experienced first-hand the unique challenges of working in and for this sector, especially for leaders of charitable and non-profit organisations.

With a professional background in senior leadership in marketing, communications, digital and innovation, in both the third sector and commercial sector, I am here to help navigate where business wisdom can bring success and where a different approach is needed.

About Life in the Third Lane

Life in the Third Lane is a free resource to support charity and not-for-profit leaders and you’ll find content on loads of different topics both in the blog and on the Life in the Third Lane YouTube channel.

Together we can make the world a better place!


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To keep up to date with what I’m up to and all my latest content…

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Subscribe to my YouTube Channel – @Lifeinthe3rdlane

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Recent Posts

  • Your first charity leadership role
  • Why brand matters to your nonprofit
  • Diversify your income streams
  • Creating a Single-Minded Strategy
  • Building Resilience: Becoming a resilient leader

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