Understand your audiences and build effective marketing which engages them and helps them to support you or access the support you offer.
In this post, we’re diving into a crucial topic that could safeguard your organisation’s future: how to diversify your income streams. Let’s break down why it matters, the added benefits, and the wide array of options you have to ensure a steady, resilient revenue. Why diversify your income? “Diversification” might sound like corporate jargon, but…
Charity marketing is a unique challenge. Unlike commercial businesses, charities must reach a diverse range of audience groups with various messages. These charity audiences may overlap, shift, or change over time. To illustrate this, let’s consider the story of Mark and a heart disease charity. Mark first becomes involved with the charity when he participates…