Thinking about stepping into your first charity leadership role in a charity or nonprofit? That’s exciting! Leadership in the third sector can be deeply rewarding—but it’s also a unique journey that comes with its own challenges. Despite the term “career ladder,” leadership progression isn’t always a straight climb. It’s more of a winding path, filled…
Your brand is who you are. It’s your vision, mission, values, and how you represent these through your actions, words, and every interaction your audience has with you. But why does it matter? Let’s explore eight compelling reasons why your brand is essential for your organisation’s success. 8 reasons your brand matters 1. It makes…
In this post, we’re diving into a crucial topic that could safeguard your organisation’s future: how to diversify your income streams. Let’s break down why it matters, the added benefits, and the wide array of options you have to ensure a steady, resilient revenue. Why diversify your income? “Diversification” might sound like corporate jargon, but…
In this post we explore how to create a single-minded strategy that will help you get the absolute most out of your limited resources. Does your strategy help you make decisions about what not to do? A good strategy focuses your activities, resources, and energies in the right direction, guiding you toward your organisational goals….
Resilience has become a bit of a buzzword and there’s a risk of it being used to mean that ‘shutting up and getting on with it’ is valued. There are plenty of bad managers out there who would happily use ‘resilience’ as a tool to blame the victim by giving you bad news and then…
Stepping into a leadership role within the charity sector, particularly in smaller organisations, can present a unique set of challenges. One significant hurdle you might face is leading experts who have greater expertise than you in their respective fields. You may have spent years honing your skills and knowledge in a specific area, only to…
Building a strong brand is about more than just having a recognizable logo and a catchy colour scheme. In fact, there are five critical elements that charity and non-profit leaders need to focus on to create a powerful brand identity. Purpose Your brand’s purpose is the foundation upon which everything else is built. It includes…
Charity marketing is a unique challenge. Unlike commercial businesses, charities must reach a diverse range of audience groups with various messages. These charity audiences may overlap, shift, or change over time. To illustrate this, let’s consider the story of Mark and a heart disease charity. Mark first becomes involved with the charity when he participates…
Do you ever feel like you’re constantly busy but not sure if you’re moving forward? That’s a common feeling when you’re caught up in day-to-day tasks without taking time to think strategically. Strategic thinking is essential for ensuring that you’re heading in the right direction and achieving your goals. What is Strategic Thinking? Strategic thinking…
As a non-profit leader, your day is likely filled with jumping from one task to another, often leaving things half-finished or feeling unprepared for the next meeting. This constant context switching can sap your energy, focus, and ability to do your best work. But fear not! There are strategies you can implement to help you…